Herbal Wellness and Body Care Business Rebrand

Even long established, respected brands can find themselves at a turning point when they need a visual refresh to remain current and grow their audience. MoonMaid Botanicals came to me at an important time of brand evolution, wishing to honor a trustworthy reputation built diligently over decades while updating their look to an expanding contemporary audience. Their line of wildcrafted, consciously harvested organic wellness and hormone balancing products showcase great intention and care, and it deserved a visual upgrade that elevates their high standards for quality ingredients while also communicating the everyday place these products deserve in people's lives.

Product Photography and Branding Images Celebrating Ingredients

For this shoot I wanted to do two things: honor the organic, wildcrafted, consciously harvested ingredients featured in the products and keep the look clean, simple, and accessible as the business expands their appeal and reach to a wider audience. The product line is featured in minimal bathroom sets conveying a home spa appeal as well as artful flat lay compositions that look like a visual celebration of herbal healing and balance. Simple white and neutral backgrounds are accentuated by natural wood, bamboo, and slate with the products and ingredients taking center stage with pops of lush green, yellow, and red. A rich foundation library of marketing images was created that can be added to as the business expands their product line.

“We focus on the principles of wellness, sustainability, and environmental guardianship. By choosing organic and wildcrafted ingredients sourced with care from local hands, we not only cherish our planet but also ensure every product offered is pure, potent, and kind to both our bodies and our Earth. Our commitment to abstaining from synthetic additives safeguards our health and nurtures biodiversity, reflecting a deep-rooted belief in living harmoniously with nature."