Pepper Perfect

Colorful Branding Images for a Food Product Business Launch

To launch a business into the world is a creative and courageous act fueled by passion, determination, and daily commitment toward action and a desired goal. I work with clients at various stages of their story, but when I can come in at the very beginning to help create a solid foundation of identity, story, value, and appeal, I feel a profound sense of mutual investment. First impressions always matter, but in that first year, it’s everything.

In collaboration with design studio The Silent P I was brought in to create professional product photography and branding images to help the Pepper Perfect brand step into the spotlight. The line of seasoning blends celebrates the unique flavor profiles of various chili peppers to enhance snacks and meals with a boost of fresh flavor and heat.

A Shoot Centering Flavor with Bold Color and Fresh Ingredients

Our goal with the shoot was to create images that can showcase the full product line together and each of the five signature blends featuring the fun and welcoming branding and packaging as well as spark a sense of curiosity and enticement to try these flavorful blends in a wide variety of foods.

Styled ingredients and food shots are a signature of mine, so we brought those in here with a celebratory parade of inviting color, texture, and shapes to draw the eye in and raise up the hunger factor. This shoot had a lot of moving parts, and I’m so delighted with how everything turned out.