THE STORY: Making the Leap to Hiring a Professional Photographer

Every business comes to a point where they know they are going to have to actively stretch toward what they want in order to grow. Committing the time, energy, and investment in the next stages of your development and reach can truly be a pivot point. Summer Merritt, owner of Pride & Archive, came to me at this precise stage of her business. To gain access to the higher level opportunities she wanted for her line of modern wood jewelry, hiring a professional photographer was essential.

A good product photographer serves as a skillful collaborator and creative director, someone who helps pinpoint your specific needs and preferences and tailors a collection of images that tell a story, created with intention and artistry for a particular audience. What assets will be the most useful to the variety of needs you may have in the months and years to come? You put a lot of effort into bringing your products into the world, and they deserve the respect of being honored in images that celebrate them while also centering sales.

THE SHOOT: Model and Product Photography with A Refined Perspective

Summer’s creative background is in sculpture, and her jewelry puts clean lines and modern design center stage. It was important to create an elevated collection of images that showcases the intentionality of form, honors the sustainably sourced materials, and demonstrates how these pieces can work so beautifully together.

The right photography can artfully communicate a brand’s values and aesthetic while also effectively capturing attention and sales with stop-the-scroll impact.

If YOU have a business that is reaching toward the next level and wish to grow and expand through quality images that help tell your story please reach out. I'd love to talk about possibilities. You can take a look at some other examples of my Model Photography and Product Photography.

MODEL: Francesca WARDROBE: Rite of Passage

“Working with Nicole has been an empowering experience as an artist. She took my overwhelming ideas and created concentrated and effective imagery for me to use as a powerful tool as I grow my business. She is able to elevate her clients’ craft by knowing and doing her own so well. I am so proud of the images she created for me and look forward to going after new goals with images that present Pride & Archive in a serious and professional way.” - PRIDE & ARCHIVE