Citizen Bloom Botanics

THE STORY:

These days the skincare market is inundated with a variety of CBD offerings, but it can be challenging to trust that you’re getting the best quality products. Integrity in sourcing and production matters. Citizen Bloom Botanics uses only organic, full-spectrum, whole plant extract in their products to produce the purest benefits. And all products are verified and approved by a third-party lab to maintain quality and potency. This commitment to bringing high levels of intention informed how I approached our first shoot.

THE SHOOT:

When launching a business it’s important to have a variety of images that can help tell the story behind the business while also standing out in a highly competitive market. We wanted to take a visual approach that showcased the beautiful branding and label designs (by Amp’d Designs) while keeping the focus on quality ingredients center stage. The color palette for this initial image library is neutral but welcoming with visual interest to invite curiosity while celebrating the unique components of each product. Added groupings and branding images help provide an image collection that informs and sells.

Check out the full line of Citizen Bloom Botanics products HERE. And learn more about how YOU could have attractive, sales-oriented product photography customized to your business.