5 Reasons to Hire a Product Photographer
Whether you have a new product line and you want to make the best first impression during your big launch or you have a business that needs a critical refresh to stand out in an increasingly competitive landscape, product photography can be one of the most powerful tools you have in the success of your brand. Having a rich image library to capture and retain attention is not a luxury but a necessity. Is it really that important? Yes, and I offer up five great reasons why.
1) QUALITY
While it's great to take and share snapshots of your work to provide a sense of immediacy and authenticity to your brand, there may simply be limitations to your particular skill set behind the lens. When it comes to certain critically important shots that serve as your key sales tools (online store, web site and newsletter anchor images, core marketing materials) quality (visual impact, clarity, composition, color accuracy) really matters. Sometimes you need those "wow" shots! Leaning on a creative professional with years of experience in creating quality images is the intelligent way to supplement your existing efforts.
2) DELEGATION
Running a business (and doing it well) requires a lot of your time and attention. There are only 24 hours in the day. Yes, even for you! Delegating certain tasks to those who have the expertise and experience to deliver what you need frees you up to focus your efforts on where your unique magic resides. Growth in business often requires building a strong team around you to help create your vision and meet your goals.
3) CREATIVE VISION
A good product photographer serves as a creative collaborator, someone who helps pinpoint your specific needs and preferences and tailors a collection of images that tell a story, created with intention and artistry for a particular audience. What assets will be the most useful to the variety of needs you may have in the months and years to come? You put a lot of effort into bringing your products into the world, and they deserve the respect of being honored in images that celebrate them while also centering sales.
4) CONSISTENCY
A big part of creating a recognizable and reliable brand that your community can trust is having a sense of consistency in your visual presence. Do your images feel like they are part of a coherent story? Do those visual assets meet your needs as your business grows and evolves? Consistency is also about knowing that your creative partners will show up for you, meeting (and hopefully exceeding) your expectations again and again as you work together over time.
5) WORTH
Real talk. You, your business, and the journey you have taken to get here are worth the investment. If you wish to elevate your brand and give your products the best chance possible to stand out in a highly competitive landscape, you need to make smart strategic choices. When you make a good and lasting impression, interest, sales, and advocacy will grow.
Clients featured in order of appearance: C&Co Skincare, JUNO Pottery, OWL Bakery, Citizen Bloom Botanics, Echoview, Maadili Collective
If you'd like to have a conversation about how we could work together to strengthen your business, please reach out! I'm available to work with businesses anywhere. Yes, really! If you can ship it, I can shoot it. Food, culinary, and beverage products? YES. Beauty and personal care products? YES. Clothing, jewelry, and accessories? YES. Learn more about my remote product photography services.